Wednesday 19 February 2014

Mountain dew was made to mix with whisky...

Mountain Dew is a popular citrus tasting soft drink that is produced by PepsiCo. It is the fourth best-selling soft drink in America behind Coca Cola, Pepsi-Cola and Diet Coke. But what’s the story behind Mountain Dew?


Mountain-dew-originally-was-whiskey-mixer
Mountain Dew was invented in 1940′s in Marion, Virginia (USA) by two brothers, Barney and Ally Hartman. It was originally invented to be a mixer drink with whiskey, and it had a very different formula to today’s version. Bill Bridgforth invented the current formula for the drink back in 1958. It was not very well known at the time until PepsiCo Ltd purchased it in 1964.

The soft drinks giant then marketed it throughout the USA (and eventually globally) and it became a hot selling product. Throughout the 80’s, 90’s and 2000’s PepsiCo Ltd have unleashed several assortments of the drink which include Mountain Dew Live Wire, Mountain Dew Code Red, Diet Mountain Dew and AMP. Now you know.

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